Marketing

Job Description

Associate Director, Patient Marketing CRM & Performance Marketing

Description
Company Description:

Insmed is a global biopharmaceutical company on a mission to transform the lives of patients living with serious and rare diseases. Our most valuable resource is our employees, and everything we do is motivated by a patients-first mentality. We are dedicated to growing our team with talented individuals from around the world who are willing to challenge the status quo, solve problems, and work collaboratively with a sense of urgency and compassion.

Guided by our core values of collaboration, accountability, passion, respect, and integrity, we aim to foster an inclusive, diverse, and flexible work environment, where our employees are recognized for leaning in and rolling up their sleeves. If you share our vision and want to work with the most dedicated people in the biopharma industry, come to Insmed to accelerate your career.

Recognitions:

Named Sciences Top Employer in 2021, 2022, and 2023

Insmed is dedicated to creating a collaborative environment where our team can thrive. Every day, our employees turn their passion for science and research into innovative solutions for patients. Thats why we were named the No. 1 company to work for in the biopharma industry in Sciences Top Employers Survey for three years in a row.

A Certified Great Place to Work

We believe our company is truly special, and our employees agree. In July 2024, we became Great Place to Work-certified in the U.S. for the fourth year in a row. We are also honored to have been listed on the Best Workplaces in Biopharma, Best Workplaces in New York, PEOPLE Companies That Care, Best Workplaces for Women, Best Workplaces for Millennials, and Best Medium Workplaces lists.

Overview:

We are seeking a highly motivated and experienced individual to join our team as the Associate Director of Patient Marketing, focusing on our CRM/Patient Support programs and performance marketing strategies. The Associate Director, Patient Marketing will be a key member of the Brand team for Insmeds in-line rare disease respiratory product and will be responsible for the development and execution of strategies and tactics to ensure we continuously meet patient needs and drive brand objectives. As with all Insmed employees, this individual must put our patients first and champion their needs. We also expect them to consistently hold our companys core values of Passion, Collaboration, Integrity, Respect, and Accountability to the highest standards. All employees must serve as Insmed cultural ambassadors, contributing to the reinforcement and ongoing growth of our culture. The ideal candidate is passionate about leveraging a multitude of channels to engage patients, drive brand awareness and support patients throughout their journey. Were searching for someone who can maximize every interaction with our patients, creating a smooth, supportive experience from the first touchpoint to post-treatment support and everything in between. This position will report to the Director, Patient Marketing Lead, and is based in Bridgewater, NJ. This is a hybrid role, which includes regular in-person with purpose meetings. This position does not have any direct reports.

Overview:

We are seeking a highly motivated and experienced individual to join our team as the Associate Director of Patient Marketing, focusing on our CRM/Patient Support programs and performance marketing strategies. The Associate Director, Patient Marketing will be a key member of the Brand team for Insmeds in-line rare disease respiratory product and will be responsible for the development and execution of strategies and tactics to ensure we continuously meet patient needs and drive brand objectives. As with all Insmed employees, this individual must put our patients first and champion their needs. We also expect them to consistently hold our companys core values of Passion, Collaboration, Integrity, Respect, and Accountability to the highest standards. All employees must serve as Insmed cultural ambassadors, contributing to the reinforcement and ongoing growth of our culture. The ideal candidate is passionate about leveraging a multitude of channels to engage patients, drive brand awareness and support patients throughout their journey. Were searching for someone who can maximize every interaction with our patients, creating a smooth, supportive experience from the first touchpoint to post-treatment support and everything in between. This position will report to the Director, Patient Marketing Lead, and is based in Bridgewater, NJ. This is a hybrid role, which includes regular in-person with purpose meetings. This position does not have any direct reports.

Responsibilities:

Develop and implement marketing strategies to effectively engage with patients throughout their healthcare journey, from disease education through treatment support.

Support the planning, execution and optimization of: CRM and Patient Support programs (multi-channel) and Performance marketing campaigns across channels, such as point of care, SEM, lead gen, display advertising and paid social media
Collaborate cross-functionally with internal teams — including marketing, patient services, PR, research/analytics, IT and training — to create a seamlessly integrated customer experience across all patient touchpoints. Share best practices across teams.
Utilize data-driven insights and patient feedback to continuously refine marketing strategies, optimize campaign performance, enhance the patient experience and maximize ROI.
Oversee the customer databases to ensure our marketing hits the mark, enhancing both relevance and impact.
Stay sharp and informed about the latest developments, best practices and emerging technologies in multichannel CRM and performance marketing and incorporate relevant innovations into our strategies.
Set goals, monitor key performance metrics, and provide regular reporting and analysis to stakeholders highlighting successes, areas for improvement and actionable insights.
Effectively engage agency partners to develop creative assets, providing clear direction, coaching and support to foster positive working relationships and drive team success.
Work closely with legal, regulatory and compliance teams to ensure compliance with all regulations, policies and procedures.